In the 1930s and ‘40s, when my father was looking for the best possible ingredients for his food supplements, he realized the only way he could ensure purity and safety was to grow them himself.
Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust.
In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.
One of the most popular topics on my blog surrounds our traceability program. If you’re unfamiliar with our traceability program, it’s a meticulous nine-step process that helps ensure our products are pure, safe and effective.
Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.
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