A life of wellness, lived with purpose.
- In our alfalfa field; circa 1980
- My father Carl F. Rehnborg in a field of alfalfa at the Lakeview Farm, California; circa 1958
- Enjoying my walk through the Echinacea fields. Trout Lake Farm West, Washington, 2014.
My journey toward wellness was inspired by my father—and shaped by the world around me.
Everywhere I go, I find that the healthiest people are also the happiest, most prosperous, and most engaged within their communities.
Their lives reflect something I’ve long believed: that true wellbeing goes beyond personal health—it fuels our dreams, our purpose, and our ability to make a difference. Taking charge of our own health is essential to living fully and meaningfully.
When we embrace healthy living, we bring greater balance—not just to our own lives, but to the world around us.
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The pursuit of wellness
Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.
Product of the product
Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.
Farming for the future
There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.
“I’ve been eating Nutrilite longer than anyone on the planet”
As the son of Nutrilite founder Carl F. Rehnborg, wellness has been part of my life for as long as I can remember—passed down through my father’s vision and work. From my earliest memories, I was immersed in his mission to help people live healthier, more balanced lives—and that mission has shaped my own path ever since.
Over the years, I’ve often been asked what it takes to live fully. My answer is always the same: find balance between work, love, and play. Like the legs of a stool, all three are essential. Skip one—or focus too much on another—and the balance slips. But when they’re in harmony, they form a steady foundation for a life well-lived.
That sense of balance has guided not only my personal choices, but my lifelong pursuit of wellness—a commitment I’ve carried with me throughout my life.
- Dr. Sam signing copies of The Nutrilite Story
- Dr. Sam as a toddler on Balboa Island, California
Explore the connection between Nutrilite and Amway
With a passion centered on helping people live better lives, Amway is the world’s largest direct selling company.* It spans six continents with a presence in 100+ countries and territories.
Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time.
*Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.