Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.
I was interviewed recently in acknowledgement of the Nutrilite™ brand’s 90th anniversary today. It’s a lifelong legacy for me, and I’m excited to share the resulting story with you.
Ever since my father began growing his own crops for his food supplements in the 1930s, Nutrilite has been farming organically. He didn’t call it organic farming then because the term didn’t yet exist.
Last month, I was able to experience Amway’s commitment to health and wellbeing firsthand. I spent time in Zurich, Switzerland with Founders Council members, and I also visited Napa Valley in California and spoke to a group of Japanese ABOs about how our future is taking shape.
Revisiting the origin story of the Nutrilite™ brand and sharing my father’s experiences motivates me to stay the course sharing my message of health and wellbeing.
Last month I was in Michigan to attend an Amway Scientific Advisory Group meeting. I joined a robust conversation with cross-sections of Amway scientists, brand marketers and, most importantly, distinguished scientists from outside of our company who represent current thought leadership in nutrition research and discovery.
A key reason why consumers trust the Nutrilite™ brand is because of the continual innovation occurring on our certified organic farms. Our farms represent an advanced ecosystem that combines thousands of acres of fertile farmland with sustainable organic farming practices.
At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.
Now, more than ever, our planet needs our care and protection, and that starts with a prevention mindset.
Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust.
The more time I spend with my youngest granddaughter Hazel Honey, the more I find myself brushing up on my knowledge of kids’ nutrition. I suppose it’s a proud grandpa thing.
In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.
One of the most popular topics on my blog surrounds our traceability program. If you’re unfamiliar with our traceability program, it’s a meticulous nine-step process that helps ensure our products are pure, safe and effective.
Now, more than ever, our planet needs our care and protection, and that starts with a prevention mindset.
After five years, the Stanford WELL for Life study has completed Phase I, and I’m excited to share the team’s
No question about it, the best time to take care of your health is right from the start. The younger we establish healthy habits — good nutrition, exercise, preventative check-ups, and more — the greater the health dividends over a lifetime.
A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame.
Did you know that every year more than 20,000 guests visit the Nutrilite Center of Optimal Health in Buena Park, California? Here, they learn about the Nutrilite™ brand and its rich history, our traceability story, and our Best of Nature, Best of Science philosophy. It all adds up to helping people understand why the Nutrilite brand is a world leader when it comes to pure, safe and effective supplements.
When I’m asked about what makes a good mentor to help others build a thriving business, I often think of the traditional method of teaching that surgeons use. It’s known as “Watch One, Do One, Teach One.”
What is the best way to share Nutrilite™ products? This is one of the most frequently asked questions that I hear from people during my travels as Nutrilite’s Global Brand Ambassador.
Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.
Where do you turn to for advice when buying a new product? If you’re like most folks these days, you go online. After all, there is no shortage of data traveling over the internet ether. The challenge is turning all that data into usable information to make an informed decision.
It’s clear that embracing a sustainable, healthy lifestyle is more important than ever, not only for the islanders, but for people all around the world. As Francesca and I headed back home, we started to formulate a plan to help.
I’m just back from Japan where I was invited to introduce the next generation of Triple X.
I had a chance to return to the Amway Botanical Research Center (ABRC) in Wuxi to learn about the latest research updates, including one that had me thinking about my early days as a young scientist.
Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust.
The more time I spend with my youngest granddaughter Hazel Honey, the more I find myself brushing up on my knowledge of kids’ nutrition. I suppose it’s a proud grandpa thing.
As the saying goes, food isn’t nutrition until you eat it. The same could be said for taking (or as I’d say “eating”) Nutrilite™ supplements.
When you ask Kevin Gellenbeck, Ph.D., about carotenoids, plan to settle in for a master class. For over 30 years, the good doctor has been researching the wonders of carotenoids and the plants that make them.
You may have noticed more people are becoming interested in traditional herbal therapies, including Traditional Chinese Medicine (TCM) and Ayurveda. I know I have. This is something my father was keenly aware of 100 years ago when he worked and lived in China. In fact, some marketers call it a “mega-trend,” and it has a global reach.
I’ve often said that sharing the benefits of optimal health is the best business to be in, and for good reason. To me, healthy living is how you create the energy you need to make steady progress towards your goals.
What is the best way to share Nutrilite™ products? This is one of the most frequently asked questions that I hear from people during my travels as Nutrilite’s Global Brand Ambassador.
During the first few years of a child’s life, more than one million new neural connections form every second, according to child development experts as Harvard University. One million. Every second.
Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.
Reflections from Dr. Sam
Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.
Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.
Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.
* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.
There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.
Subscribe to our RSS feed for new blogs delivered right to your inbox.
