What’s in a Name? How the ‘vitamin’ company became NUTRILITE
Did you know that when Nutrilite was first founded, it wasn’t Nutrilite yet – at least in name? Initially, it
November 25, 2025
A shared vision
Amway & Nutrilite
Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.
All Posts
Finding the Best Possible Ingredients
In the 1930s and ‘40s, when my father was looking for the best possible ingredients for his food supplements, he realized the only way he could ensure purity and safety was to grow them himself.
September 19, 2025
Finding Unity at Founders Council in Vienna
Each year, Francesca and I look forward to the annual Amway Founders Council gathering. Over the years, this event has
July 12, 2025
Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living
I was interviewed recently in acknowledgement of the Nutrilite™ brand’s 90th anniversary today. It’s a lifelong legacy for me, and I’m excited to share the resulting story with you.
September 17, 2024
Happy Cows and Healthy Soil
Ever since my father began growing his own crops for his food supplements in the 1930s, Nutrilite has been farming organically. He didn’t call it organic farming then because the term didn’t yet exist.
August 1, 2024
Experiencing our Commitment to the Future
Last month, I was able to experience Amway’s commitment to health and wellbeing firsthand. I spent time in Zurich, Switzerland with Founders Council members, and I also visited Napa Valley in California and spoke to a group of Japanese ABOs about how our future is taking shape.
June 13, 2024
Revisiting the Origin Story of the Nutrilite Brand
Revisiting the origin story of the Nutrilite™ brand and sharing my father’s experiences motivates me to stay the course sharing my message of health and wellbeing.
February 26, 2024
Spending Time with The Amway Scientific Advisory Group
Last month I was in Michigan to attend an Amway Scientific Advisory Group meeting. I joined a robust conversation with cross-sections of Amway scientists, brand marketers and, most importantly, distinguished scientists from outside of our company who represent current thought leadership in nutrition research and discovery.
December 11, 2023
Trusting Nutrilite Organic Farming Practices
A key reason why consumers trust the Nutrilite™ brand is because of the continual innovation occurring on our certified organic farms. Our farms represent an advanced ecosystem that combines thousands of acres of fertile farmland with sustainable organic farming practices.
June 26, 2023
Following the Good Thread
At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.
March 9, 2023
Looking Ahead to the Future
Now, more than ever, our planet needs our care and protection, and that starts with a prevention mindset.
December 1, 2021
The First Step to Choosing a Supplement
Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust.
August 26, 2021
Finding Unity at Founders Council in Vienna
Each year, Francesca and I look forward to the annual Amway Founders Council gathering. Over the years, this event has
July 12, 2025
Looking Ahead to the Future
Now, more than ever, our planet needs our care and protection, and that starts with a prevention mindset.
December 1, 2021
What Does it Mean to be Well? Stanford Update
After five years, the Stanford WELL for Life study has completed Phase I, and I’m excited to share the team’s
July 22, 2020
Amway’s Power of 5 Campaign Just Got Better
No question about it, the best time to take care of your health is right from the start. The younger we establish healthy habits — good nutrition, exercise, preventative check-ups, and more — the greater the health dividends over a lifetime.
June 10, 2020
Don Hitzel: An Inspiration 100 Years in the Making
A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame.
May 27, 2020
Can’t Make a Nutrilite Tour? Get a Sneak Peek
Did you know that every year more than 20,000 guests visit the Nutrilite Center of Optimal Health in Buena Park, California? Here, they learn about the Nutrilite™ brand and its rich history, our traceability story, and our Best of Nature, Best of Science philosophy. It all adds up to helping people understand why the Nutrilite brand is a world leader when it comes to pure, safe and effective supplements.
February 19, 2020
How to Be A Mentor Who Matters
When I’m asked about what makes a good mentor to help others build a thriving business, I often think of the traditional method of teaching that surgeons use. It’s known as “Watch One, Do One, Teach One.”
January 6, 2020
A 6-Step Plan to Share Nutrilite™ Products in Today’s Digital World
What is the best way to share Nutrilite™ products? This is one of the most frequently asked questions that I hear from people during my travels as Nutrilite’s Global Brand Ambassador.
September 12, 2019
Going Behind the Nutrilite™ Label
Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.
November 7, 2018
Cyberspace Meets Our Original Social Marketing Plan
Where do you turn to for advice when buying a new product? If you’re like most folks these days, you go online. After all, there is no shortage of data traveling over the internet ether. The challenge is turning all that data into usable information to make an informed decision.
May 16, 2018
A Better Future for Health
It’s clear that embracing a sustainable, healthy lifestyle is more important than ever, not only for the islanders, but for people all around the world. As Francesca and I headed back home, we started to formulate a plan to help.
December 13, 2017
Japan & the Triple X Challenge
I’m just back from Japan where I was invited to introduce the next generation of Triple X.
September 13, 2017
The First Step to Choosing a Supplement
Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust.
August 26, 2021
The Real Reason Young Kids Need Iron
The more time I spend with my youngest granddaughter Hazel Honey, the more I find myself brushing up on my knowledge of kids’ nutrition. I suppose it’s a proud grandpa thing.
August 11, 2021
5 Ways to Remember Your Nutrilite Supplements
As the saying goes, food isn’t nutrition until you eat it. The same could be said for taking (or as I’d say “eating”) Nutrilite™ supplements.
May 5, 2021
Skin Health & Carotenoids
When you ask Kevin Gellenbeck, Ph.D., about carotenoids, plan to settle in for a master class. For over 30 years, the good doctor has been researching the wonders of carotenoids and the plants that make them.
February 10, 2021
Traditional Herbals with a Nutrilite® Twist
You may have noticed more people are becoming interested in traditional herbal therapies, including Traditional Chinese Medicine (TCM) and Ayurveda. I know I have. This is something my father was keenly aware of 100 years ago when he worked and lived in China. In fact, some marketers call it a “mega-trend,” and it has a global reach.
September 23, 2020
Good Nutrition Just Got A Whole Lot More Fun
I’ve often said that sharing the benefits of optimal health is the best business to be in, and for good reason. To me, healthy living is how you create the energy you need to make steady progress towards your goals.
June 29, 2020
A 6-Step Plan to Share Nutrilite™ Products in Today’s Digital World
What is the best way to share Nutrilite™ products? This is one of the most frequently asked questions that I hear from people during my travels as Nutrilite’s Global Brand Ambassador.
September 12, 2019
The Power of 5
During the first few years of a child’s life, more than one million new neural connections form every second, according to child development experts as Harvard University. One million. Every second.
June 4, 2019
Going Behind the Nutrilite™ Label
Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.
November 7, 2018
Reflections from Dr. Sam
If you want to sell the product, you have got to be that product for your family or the people you are trying to sponsor into the business. You’ve got to be the product. You don’t have to talk about it; you don’t even have to think about it, it just becomes part of you.
- Inspecting a product coming off a packaging line; Buena Park, Calif. Circa 1965.
- Standing next to Double X display, proudly
Find more stories on my blog
Health & Wellbeing
Product of the Product
Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.
Dr. Sam's Journey
The Pursuit of Wellness
Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.
Amway & Nutrilite
A Shared Vision
Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.
* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.
Farming
Farming for the Future
There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.