Seeing the Future in the Archives

My recent trip to Amway World Headquarters allowed me to see the future when I visited the archives and records department. That’s where I found a dedicated team of people keeping track of all the materials and artifacts we’ve generated over the decades.

From left to right: Mckeyia Neely, Sue Bowerman, Dr. Sam, Sue Burd, Stephanie Bustraan, Maritza Andrade – not pictured

The climate controlled, state-of-the-art facility is preserving Nutrilite and Amway history, and it’s providing a glimpse into a future that’s still connected to our past.

Let me explain with a brief history lesson.

The Nutrilite story started when my father, Carl Rehnborg, discovered the power of plant-based nutrients, and their impact on human health, while living in China more than 100 years ago.

While traveling the country, he saw that people living in rural areas were much healthier than those living in the city. They were more physically active, and they ate more fruits and vegetables. By contrast, city dwellers were more sedentary, and their diet was less diverse.

He realized that people who were missing these plant-based nutrients that, at the time, he called “associated food factors” – later they would be known as phytonutrients – were not as healthy as they could be.

He personally came face-to-face with the reality of poor nutrition when he and his family were trapped in an isolated settlement in Shanghai during civil war battles in 1927. During this several-month period, the whole city was essentially locked down while warring factions fought.

With food supplies growing short and noticing the signs of malnutrition among other inhabitants, he would gather whatever greens he could from the settlement’s parks and gardens and whatever foodstuffs he was able to persuade the guards to bring him to prepare soups and gruels.

He even added rusty nails and bones to his concoctions whenever he could, knowing that they would provide supplemental iron and calcium and other valuable minerals. He passed out samples to his friends and neighbors. Dad and the family ate it, and he encouraged everyone who would listen to do the same.

He survived the experience and returned to Southern California later that year with $40 in his pocket.

The time he spent in China and the simple observations he made about nutrition became the seeds of an idea that inspired him to create what is believed to be the first multivitamin/multimineral food supplement in the North American marketplace in 1934. He founded Vitamin Products Company, and later changed the company name to Nutrilite in 1939. It wasn’t without personal trials and tribulations, but my father believed in his dream and worked doggedly for many years to turn it into reality.

The fundamentals of the Nutrilite origin story still hold true. Carl Rehnborg believed in eating healthy, colorful whole foods, supplementing the diet with plant-based nutrients, regular exercise and activity, and a positive mental attitude based in curiosity about the world.

Simply put, these ideas of prevention and optimal health still hold true for the Nutrilite brand and Amway of today and in the future.

What I saw in the Archives

At this point I’m sure you’re wondering what I saw when I visited the archives. Here’s a gallery of photos and ads from the early days of Nutrilite.

I hope you’re able to see the future in our archives just like I did. We’ve come a long way in nearly 90 years.

The future is bright.

Cheers!

Dr. Sam

One Response

  1. I personally love the products all of them I use them myself and my family I would like to thank Mr Carl Rehnborg giving us a bright future 💯

Leave a Reply

Your email address will not be published. Required fields are marked *

Share the Post:

Subscribe

Subscribe to our RSS feed for new blogs delivered right to your inbox.

Find more stories on the blog

Organic turmeric, destined for use in Nutrilite™ brand supplements, grows at a NutriCert™-certified farm in Cambodia. Choosing the right farm in the right location for our crops is the third step in our nine-step traceability process. Cambodia, 2017.

Nutrilite Traceability Program Revisited

My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.

My Father’s Real Super Power

Going on Tour, and Going Full Circle

Health & Wellbeing

Product of the product

Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.

Dr. Sam's Journey

The pursuit of wellness

Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.

Amway & Nutrilite

A shared vision

Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.

Farming

Farming for the future

There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.

Subscribe

Subscribe to our RSS feed for new blogs delivered right to your inbox.