Dr. Sam's Journey

The pursuit of wellness

My journey—rooted in personal experience, scientific exploration, and global connection—has been shaped by curiosity, community, and a lifelong commitment to helping others live well.

Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living

Going on Tour, and Going Full Circle

The Firebird crew (from left to right): Dr. Sam, Captain Bob, Tom Harabee and Bill Crawford (B.C.), Seychelles, March 1977.

The Adventures of the Firebird

All Posts

Nutrilite kit

Seeing the Future in the Archives

My recent trip to Amway World Headquarters allowed me to see the future when I visited the archives and records department. That’s where I found a dedicated team of people keeping track of all the materials and artifacts we’ve generated over the decades.

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Dr Sam standing beside a double X product display

Following the Good Thread

At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.

Read More

The Future is Here

We’re nearing the end of 2022 and I’m inspired. It’s been a year to remember, one with obstacles and change, but also opportunity. For me, it’s an exciting time because I believe that despite the challenges we’re facing in the world, we’ve begun to understand why we need to act in order to secure a healthy future. 

Read More

Food Insecurity and Healthy Nutrition

Approximately 800 million people in the world faced hunger in 2021. That’s a lot. Food security, and the elimination of food insecurity, should continue to be a top priority. Our world population continues to grow, and the environment is becoming increasingly volatile, which means even more people may struggle to find healthy food in the future. 

Read More
My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.

My Father’s Real Super Power

In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.

Read More
My father Carl F. Rehnborg at the “Gate from Altar of Temples.” Little did he realize the adventure he would soon embark upon. Beijing, China; May 30, 1917.

My Dad & Lessons Learned in 1918

As I sit in my office, my mind drifts to my father. You may be surprised to learn that he was one of the nearly 500 million people — about one in three — caught in the crosshairs of the 1918 flu pandemic. Like many young healthy adults, he landed in the hospital, where this deadly flu almost cost him his life. 

Read More
Festive balloons fill a room, perfect for a birthday celebration. Longtime Amway Business Owner Don Hitzel just celebrated his 100th birthday.

Don Hitzel: An Inspiration 100 Years in the Making

A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame. 

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Denise and Ken Nedimyer. The Nedimyers’ lifelong love for the ocean has blossomed into purposeful work that is making a difference to coral reefs both close and far from their home.

Happy Earth Day, Happy Coral Reefs: Meet Ken and Denise Nedimyer

Like many of you, Francesca and I have been following the public health efforts to control the spread of the coronavirus disease (COVID-19), including hunkering down at home. Of course, similar sanctions have been put in place in many parts of the world, rallying the global community around the singular goal of stopping this global pandemic.

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Taking Care of Our Planet

My father was definitely on to something with his vision for a sustainable future. He envisioned a future with clean air, rich soil, happy people and a healthy planet.

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Kicking back on a sunny day aboard the Firebird in typical attire: sunglasses, bare feet and swimsuit, Grenadines, 1978.

Returning to the South Pacific

On July 1, 1978, I sailed into Emerald Bay, Laguna Beach, California, after circumnavigating the world on my 84-foot sailing boat, the Firebird. My then 11-year-old son Rod and his young friends were waiting for me on the beach wearing their cool Quiksilver board shorts.

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The Double X crew sporting our Double X shirt. If you would like one free, email us your name, address, t-shirt size and something you learned from this blog to DoubleXCrew@DrSamsBlog.com and we will be happy to send you one free (U.S. delivery only), while supplies last. We are all in this together!

Welcome Aboard!

I’ll be blogging about our adventures in a couple of weeks. The team is putting the final touches on the

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Dr Sam standing beside a double X product display

Following the Good Thread

At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.

Read More

The Future is Here

We’re nearing the end of 2022 and I’m inspired. It’s been a year to remember, one with obstacles and change, but also opportunity. For me, it’s an exciting time because I believe that despite the challenges we’re facing in the world, we’ve begun to understand why we need to act in order to secure a healthy future. 

Read More

Food Insecurity and Healthy Nutrition

Approximately 800 million people in the world faced hunger in 2021. That’s a lot. Food security, and the elimination of food insecurity, should continue to be a top priority. Our world population continues to grow, and the environment is becoming increasingly volatile, which means even more people may struggle to find healthy food in the future. 

Read More
My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.

My Father’s Real Super Power

In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.

Read More
My father Carl F. Rehnborg at the “Gate from Altar of Temples.” Little did he realize the adventure he would soon embark upon. Beijing, China; May 30, 1917.

My Dad & Lessons Learned in 1918

As I sit in my office, my mind drifts to my father. You may be surprised to learn that he was one of the nearly 500 million people — about one in three — caught in the crosshairs of the 1918 flu pandemic. Like many young healthy adults, he landed in the hospital, where this deadly flu almost cost him his life. 

Read More
Festive balloons fill a room, perfect for a birthday celebration. Longtime Amway Business Owner Don Hitzel just celebrated his 100th birthday.

Don Hitzel: An Inspiration 100 Years in the Making

A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame. 

Read More

Take Time to Smell the Flowers

I recently watched a candid interview with Pope Francis as part of a special episode of 60 Minutes. I admire many things about this pontiff from his position on climate change to his vision of inclusion in the church (and in society) and beyond.

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Reflections from Dr. Sam

Once you realize that you can better help others by being healthy and being your best self, you see how interconnected we are.​

Family hiking with dogs in the mountains
Dr. Sam working in a lab in his early days at Nutrilite

Find more stories on my blog

Health & Wellbeing

Product of the product

Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.

Dr. Sam's Journey

The pursuit of wellness

Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.

Amway & Nutrilite​

A shared vision

Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.

Farming

Farming for the future

There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.

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