The 90th Anniversary of Nutrilite
Believe it or not, next year marks the 90th anniversary of Nutrilite. Many amazing things are in the works to celebrate this important milestone.
October 19, 2023
Dr. Sam's Journey
The pursuit of wellness
My journey—rooted in personal experience, scientific exploration, and global connection—has been shaped by curiosity, community, and a lifelong commitment to helping others live well.
All Posts
Travel and the Power of Connection
This past month I visited Malaysia and Singapore and experienced the joys of traveling to Amway markets once again. It was great to be on stage sharing my optimal health journey with so many new people. And I’m so impressed by the passion of the staff and leaders. They are incredibly focused on being the best they can be and building the future of our business.
August 4, 2023
Trusting Nutrilite Organic Farming Practices
A key reason why consumers trust the Nutrilite™ brand is because of the continual innovation occurring on our certified organic farms. Our farms represent an advanced ecosystem that combines thousands of acres of fertile farmland with sustainable organic farming practices.
June 26, 2023
Harvesting Protein from the Sea
If you want to know more about Nutrilite history, understanding the story of the Acania is a good place to start because it embodies my father’s forward thinking-nature, the type of thinking that translates into the foundation of the Nutrilite brand.
May 26, 2023
Seeing the Future in the Archives
My recent trip to Amway World Headquarters allowed me to see the future when I visited the archives and records department. That’s where I found a dedicated team of people keeping track of all the materials and artifacts we’ve generated over the decades.
April 13, 2023
Following the Good Thread
At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.
March 9, 2023
An Inspiring Note: The Beginning of the Environmental Movement
Recently, I received an inspiring note from Takeshi Saito, one of our Nutrilite Experience staff members. He’s been a dedicated Nutrilite employee for many years, and he recently helped host a group of Vietnamese ABOs visiting our Buena Park, California headquarters.
February 8, 2023
The Future is Here
We’re nearing the end of 2022 and I’m inspired. It’s been a year to remember, one with obstacles and change, but also opportunity. For me, it’s an exciting time because I believe that despite the challenges we’re facing in the world, we’ve begun to understand why we need to act in order to secure a healthy future.
December 26, 2022
Food Insecurity and Healthy Nutrition
Approximately 800 million people in the world faced hunger in 2021. That’s a lot. Food security, and the elimination of food insecurity, should continue to be a top priority. Our world population continues to grow, and the environment is becoming increasingly volatile, which means even more people may struggle to find healthy food in the future.
December 2, 2022
Here is how to maintain focus on Lifelong Learning
Lifelong learning, learning about people and the world around me, has always been an important part of my growth. The discoveries I’ve made throughout my life of learning and curiosity have kept me young in spirit, and in mind.
October 27, 2022
My Father’s Real Super Power
In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.
June 22, 2021
My Dad & Lessons Learned in 1918
As I sit in my office, my mind drifts to my father. You may be surprised to learn that he was one of the nearly 500 million people — about one in three — caught in the crosshairs of the 1918 flu pandemic. Like many young healthy adults, he landed in the hospital, where this deadly flu almost cost him his life.
December 23, 2020
Returning to the South Pacific
On July 1, 1978, I sailed into Emerald Bay, Laguna Beach, California, after circumnavigating the world on my 84-foot sailing boat, the Firebird. My then 11-year-old son Rod and his young friends were waiting for me on the beach wearing their cool Quiksilver board shorts.
June 1, 2016
Welcome Aboard!
I’ll be blogging about our adventures in a couple of weeks. The team is putting the final touches on the
May 24, 2016
Trusting Nutrilite Organic Farming Practices
A key reason why consumers trust the Nutrilite™ brand is because of the continual innovation occurring on our certified organic farms. Our farms represent an advanced ecosystem that combines thousands of acres of fertile farmland with sustainable organic farming practices.
June 26, 2023
Harvesting Protein from the Sea
If you want to know more about Nutrilite history, understanding the story of the Acania is a good place to start because it embodies my father’s forward thinking-nature, the type of thinking that translates into the foundation of the Nutrilite brand.
May 26, 2023
Seeing the Future in the Archives
My recent trip to Amway World Headquarters allowed me to see the future when I visited the archives and records department. That’s where I found a dedicated team of people keeping track of all the materials and artifacts we’ve generated over the decades.
April 13, 2023
Following the Good Thread
At the end of February, I traveled from California to Michigan to visit Amway World Headquarters where I experienced some of the incredible work that is underway to build the future of the Nutrilite brand. I spoke at an employee meeting, met with teammates, toured manufacturing facilities, and visited other departments on the Ada Campus.
March 9, 2023
An Inspiring Note: The Beginning of the Environmental Movement
Recently, I received an inspiring note from Takeshi Saito, one of our Nutrilite Experience staff members. He’s been a dedicated Nutrilite employee for many years, and he recently helped host a group of Vietnamese ABOs visiting our Buena Park, California headquarters.
February 8, 2023
The Future is Here
We’re nearing the end of 2022 and I’m inspired. It’s been a year to remember, one with obstacles and change, but also opportunity. For me, it’s an exciting time because I believe that despite the challenges we’re facing in the world, we’ve begun to understand why we need to act in order to secure a healthy future.
December 26, 2022
Food Insecurity and Healthy Nutrition
Approximately 800 million people in the world faced hunger in 2021. That’s a lot. Food security, and the elimination of food insecurity, should continue to be a top priority. Our world population continues to grow, and the environment is becoming increasingly volatile, which means even more people may struggle to find healthy food in the future.
December 2, 2022
Here is how to maintain focus on Lifelong Learning
Lifelong learning, learning about people and the world around me, has always been an important part of my growth. The discoveries I’ve made throughout my life of learning and curiosity have kept me young in spirit, and in mind.
October 27, 2022
My Father’s Real Super Power
In 1934, my father developed what is believed to be the first plant-based multivitamin-multimineral in North America, earning him the moniker “Vita-Man.” Today, the Nutrilite brand is a global leader in wellness solutions. While there have been plenty of twists and turns through the decades, one constant has remained: A commitment to transparency.
June 22, 2021
My Dad & Lessons Learned in 1918
As I sit in my office, my mind drifts to my father. You may be surprised to learn that he was one of the nearly 500 million people — about one in three — caught in the crosshairs of the 1918 flu pandemic. Like many young healthy adults, he landed in the hospital, where this deadly flu almost cost him his life.
December 23, 2020
Don Hitzel: An Inspiration 100 Years in the Making
A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame.
May 27, 2020
A Father’s Day Tribute to Dad
Along with celebrating with my children and grandchildren on this Father’s Day, I find myself reminiscing about my father and
June 16, 2019
Reflections from Dr. Sam
Once you realize that you can better help others by being healthy and being your best self, you see how interconnected we are.
- Enjoying a walk in the fresh mountain air with Francesca and our daughter Koral; Telluride, Colorado. 2019
- That’s me at work in the lab during my early days at Nutrilite.
Find more stories on my blog
Health & Wellbeing
Product of the product
Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.
Dr. Sam's Journey
The pursuit of wellness
Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.
Amway & Nutrilite
A shared vision
Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.
* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.
Farming
Farming for the future
There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.