A shared vision

Amway & Nutrilite​

Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.

Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living

Man in suit holding a pith helmet in front of a building in the early 20th century.

Revisiting the Origin Story of the Nutrilite Brand

My Father’s Real Super Power

My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.
Organic turmeric, destined for use in Nutrilite™ brand supplements, grows at a NutriCert™-certified farm in Cambodia. Choosing the right farm in the right location for our crops is the third step in our nine-step traceability process. Cambodia, 2017.

Nutrilite Traceability Program Revisited

All Posts

Farm staff harvest dried chia. El Petacal hillside can be seen in the background. El Petacal, Mexico. 2019.

The Best of Nature Just Got Better

I continue to marvel at the innovation that takes place at our farms. To me, it’s a key reason why consumers trust the Nutrilite™ brand. Our farms are an impressive ecosystem that combines thousands of acres of fertile farmland with sustainable organic farming practices.

Read More
An Erlenmeyer flask brimming with colorful carotenoids. New research reveals these colorful plant compounds have skin health benefits.

Skin Health & Carotenoids

When you ask Kevin Gellenbeck, Ph.D., about carotenoids, plan to settle in for a master class. For over 30 years, the good doctor has been researching the wonders of carotenoids and the plants that make them.

Read More
That's me in the red jacket smiling for the aerial video as the 78-foot Double X sloop sails under the Golden Gate Bridge All hands were on deck for the beginning of this adventure to the South Seas. San Francisco, Calif., July 16, 2016. Photo: C. Woods.

Every Age Deserves the Nutrilite Advantage

Watching Hazel reminds me how fortunate I am for the blessings my parents shared with me over the years, including the importance of good nutrition right from the start. With every decade, the Nutrilite brand has certainly been there for me whether I was fueling big dreams or simply persevering.

Read More
My father Carl F. Rehnborg at the “Gate from Altar of Temples.” Little did he realize the adventure he would soon embark upon. Beijing, China; May 30, 1917.

My Dad & Lessons Learned in 1918

As I sit in my office, my mind drifts to my father. You may be surprised to learn that he was one of the nearly 500 million people — about one in three — caught in the crosshairs of the 1918 flu pandemic. Like many young healthy adults, he landed in the hospital, where this deadly flu almost cost him his life. 

Read More
A field worker harvesting sage. By using DNA barcoding, scientists now have new technology to better identify the correct genus and plant species responsible for health benefits.

Our Family Legacy of Sustainability

I remember my father telling me about the first time he became aware of the concept of sustainability, although he called it “taking care of your environment.” He became conscious of it almost 100 years ago when he first traveled to China and ventured into the interior. Sadly, it was an idea born out of tragedy.

Read More
The pastel sunrise highlights GPS tractor operator Luis Garcia and the GPS tractor. Soon Echinacea purpurea will be harvested. Ephrata, Wash, July 2020. Photo: Darwin Hintz

The Right People & Processes Help Us Pivot Fast

When people visit Trout Lake Farm, they are often surprised at all the behind-the-scene action that takes place to ensure a steady supply of plant material for Nutrilite® products. They’re also intrigued by all the attention the team gives to research and innovation to stay on the leading edge.

Read More
Acerola cherries. Red and green acerola cherry. Which one do you think has more vitamin C?

Traditional Herbals with a Nutrilite® Twist

You may have noticed more people are becoming interested in traditional herbal therapies, including Traditional Chinese Medicine (TCM) and Ayurveda. I know I have. This is something my father was keenly aware of 100 years ago when he worked and lived in China. In fact, some marketers call it a “mega-trend,” and it has a global reach.

Read More
Two men talk as one man holds dietary supplements in his hand. Everyone learns nutrition at a different pace.

Good Nutrition Just Got A Whole Lot More Fun

I’ve often said that sharing the benefits of optimal health is the best business to be in, and for good reason. To me, healthy living is how you create the energy you need to make steady progress towards your goals.

Read More
Here I’m with a young boy from Brazil who is a participant in our Power of 5 campaign. It’s a campaign definitely worth smiling about. For six years, the Power of 5 campaign has helped undernourished children survive, thrive and grow. Healthful nutrition and other lifestyle habits at a young age are key to establishing a solid foundation for life.

Amway’s Power of 5 Campaign Just Got Better

No question about it, the best time to take care of your health is right from the start. The younger we establish healthy habits — good nutrition, exercise, preventative check-ups, and more — the greater the health dividends over a lifetime.

Read More
Amway China team members join in to pose for a group hand-heart at our farewell dinner in Guangzhou. This is a perfect gesture for this friendly group filled with so many smiles and much passion and personality. Guangzhou, China. July 2017.

China & the Sea of Circles

I just returned from a whirlwind trip to China where I spoke about the future of the Nutrilite brand. Once the plane hit the tarmac, we were off and running for nine days with scheduled events in Shanghai, Wuxi, Beijing and Guangzhou, punctuated only by travel days.

Read More

Reflections from Dr. Sam

If you want to sell the product, you have got to be that product for your family or the people you are trying to sponsor into the business. You’ve got to be the product. You don’t have to talk about it; you don’t even have to think about it, it just becomes part of you.

Dr. Sam with a Double X product display

Find more stories on my blog

Health & Wellbeing

Product of the Product

Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.

Dr. Sam's Journey

The Pursuit of Wellness

Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.

Amway & Nutrilite​

A Shared Vision

Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.

Farming

Farming for the Future

There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.

Subscribe

Subscribe to our RSS feed for new blogs delivered right to your inbox.