A shared vision

Amway & Nutrilite​

Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.

Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living

Man in suit holding a pith helmet in front of a building in the early 20th century.

Revisiting the Origin Story of the Nutrilite Brand

My Father’s Real Super Power

My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.
Organic turmeric, destined for use in Nutrilite™ brand supplements, grows at a NutriCert™-certified farm in Cambodia. Choosing the right farm in the right location for our crops is the third step in our nine-step traceability process. Cambodia, 2017.

Nutrilite Traceability Program Revisited

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Here I’m with a young boy from Brazil who is a participant in our Power of 5 campaign. It’s a campaign definitely worth smiling about. For six years, the Power of 5 campaign has helped undernourished children survive, thrive and grow. Healthful nutrition and other lifestyle habits at a young age are key to establishing a solid foundation for life.

Amway’s Power of 5 Campaign Just Got Better

No question about it, the best time to take care of your health is right from the start. The younger we establish healthy habits — good nutrition, exercise, preventative check-ups, and more — the greater the health dividends over a lifetime.

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Festive balloons fill a room, perfect for a birthday celebration. Longtime Amway Business Owner Don Hitzel just celebrated his 100th birthday.

Don Hitzel: An Inspiration 100 Years in the Making

A few months ago, Don Hitzel celebrated his 100th birthday in Spokane, Washington. When I heard the news, I was eager to call and wish him happy birthday on behalf of the entire Amway family. Why? In addition to hitting the century mark, Don has another impressive claim to fame. 

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Close up of echinacea flower in bloom. Trout Lake Farm West, 2019.

Precision Weeding Helps Meet High Demand of Echinacea

Nutrilite™ Immunity Echinacea has long been one of our most popular products. The team works hard to ensure there’s no need to worry about running out of echinacea plants. From the field workers to the equipment operators to the manufacturing and processing teams, all hands are on deck to make sure the echinacea crop grown for the product thrives. And, it all starts with something that may surprise you: Precision weeding.

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Can’t Make a Nutrilite Tour? Get a Sneak Peek

Did you know that every year more than 20,000 guests visit the Nutrilite Center of Optimal Health in Buena Park, California? Here, they learn about the Nutrilite™ brand and its rich history, our traceability story, and our Best of Nature, Best of Science philosophy. It all adds up to helping people understand why the Nutrilite brand is a world leader when it comes to pure, safe and effective supplements.

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How to Be A Mentor Who Matters

When I’m asked about what makes a good mentor to help others build a thriving business, I often think of the traditional method of teaching that surgeons use. It’s known as “Watch One, Do One, Teach One.”

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Sustainable Farming Across Generations

When the corporate office called, Darwin Hintz and his bride of three days were preparing for their honeymoon. Darwin is the Technology Manager for Trout Lake Farm and Nutrilite Global Agribusiness Operations.

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The Power of 5

During the first few years of a child’s life, more than one million new neural connections form every second, according to child development experts as Harvard University. One million. Every second.

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Nutrilite kit

Going Behind the Nutrilite™ Label

Food safety has been making headline news these days in a big way. Stories about food recalls and other safety issues compete with those uncovering food adulteration and food fraud.

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Witness the Power of Nature

The Nutrilite philosophy is part of my DNA, and spending a lifetime sharing it has been one of my greatest joys. In the coming months, I’ll be focusing on stories that shine a spotlight on the action behind the Nutrilite label as well as lessons learned from my life adventures.

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A guest happily takes a selfie before entering a welcome arch of gardening hoes held high by the staff. What a great way to start the visitor experience at Amway North America Farm Day. Trout Lake Farm, Wash., July 2017. Photo: Darwin Hintz

Cyberspace Meets Our Original Social Marketing Plan

Where do you turn to for advice when buying a new product? If you’re like most folks these days, you go online. After all, there is no shortage of data traveling over the internet ether. The challenge is turning all that data into usable information to make an informed decision.

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A Better Future for Health

It’s clear that embracing a sustainable, healthy lifestyle is more important than ever, not only for the islanders, but for people all around the world. As Francesca and I headed back home, we started to formulate a plan to help.

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Reflections from Dr. Sam

If you want to sell the product, you have got to be that product for your family or the people you are trying to sponsor into the business. You’ve got to be the product. You don’t have to talk about it; you don’t even have to think about it, it just becomes part of you.

Dr. Sam with a Double X product display

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Health & Wellbeing

Product of the Product

Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.

Dr. Sam's Journey

The Pursuit of Wellness

Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.

Amway & Nutrilite​

A Shared Vision

Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.

Farming

Farming for the Future

There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.

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