A shared vision

Amway & Nutrilite​

Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.

Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living

Man in suit holding a pith helmet in front of a building in the early 20th century.

Revisiting the Origin Story of the Nutrilite Brand

My Father’s Real Super Power

My father waving a container of Double X supplement at a Nutrilite sales rally. When I challenged him to show us his Double X, I expected to see a pocket carrier with a two-day supply, instead he pulled out an entire container to the delighted cheers of the ballroom audience. Los Angeles, Calif., circa 1965.
Organic turmeric, destined for use in Nutrilite™ brand supplements, grows at a NutriCert™-certified farm in Cambodia. Choosing the right farm in the right location for our crops is the third step in our nine-step traceability process. Cambodia, 2017.

Nutrilite Traceability Program Revisited

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The Amway Botanical Research Center scientists and I take time out for a group photo during our tour of the center. Learning about the various research projects from the scientists themselves was especially gratifying. Wuxi, China, July 15, 2017. Photo: Joel Van Kuiken

Research Across the Globe: Wuxi & Beyond

I had a chance to return to the Amway Botanical Research Center (ABRC) in Wuxi to learn about the latest research updates, including one that had me thinking about my early days as a young scientist.

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Amway China team members join in to pose for a group hand-heart at our farewell dinner in Guangzhou. This is a perfect gesture for this friendly group filled with so many smiles and much passion and personality. Guangzhou, China. July 2017.

China & the Sea of Circles

I just returned from a whirlwind trip to China where I spoke about the future of the Nutrilite brand. Once the plane hit the tarmac, we were off and running for nine days with scheduled events in Shanghai, Wuxi, Beijing and Guangzhou, punctuated only by travel days.

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Young runners eagerly start their race at Kids Run the OC. Over 10,000 children from 136 schools participating at this year’s event. Orange County Fair & Event Center, Costa Mesa, Calif., May 6, 2017. Photo: F. Rehnborg

Healthy & Happy Kids Start Here

It has been a busy month as I hit the ground running … literally … with kids definitely on my mind. A few weeks ago, I had the opportunity to be a part of Kids Run the OC, an innovative program that encourages kids to eat right and stay active to avoid the consequences of overnutrition and obesity.

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Reflections from Dr. Sam

If you want to sell the product, you have got to be that product for your family or the people you are trying to sponsor into the business. You’ve got to be the product. You don’t have to talk about it; you don’t even have to think about it, it just becomes part of you.

Dr. Sam with a Double X product display

Find more stories on my blog

Health & Wellbeing

Product of the Product

Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.

Dr. Sam's Journey

The Pursuit of Wellness

Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.

Amway & Nutrilite​

A Shared Vision

Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.

Farming

Farming for the Future

There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.

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