Amway & Nutrilite
Together, Nutrilite and Amway continue to carry forward a shared vision: help people live better lives.
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Reflections from Dr. Sam
If you want to sell the product, you have got to be that product for your family or the people you are trying to sponsor into the business. You’ve got to be the product. You don’t have to talk about it; you don’t even have to think about it, it just becomes part of you.
- Inspecting a product coming off a packaging line; Buena Park, Calif. Circa 1965.
- Standing next to Double X display, proudly
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Product of the Product
Personal wellbeing isn’t just about you or me. It’s about the people around us, our family, friends and the greater community. Taking care of yourself, nurturing your connection with nature, and making an effort to transform challenges into opportunities, will help lead us to a future where we can all happily coexist.
The Pursuit of Wellness
Wellness has always been central to my story. When my father, Carl F. Rehnborg, founded Nutrilite in 1934, his goal was to help people everywhere take responsibility for their health, their wealth, and the planet. Even then, he knew that all these things were interconnected. His vision shaped my own path—a journey grounded in curiosity, science, and a passion for helping others live well.
A Shared Vision
Nutrilite is so much more than a plant-based supplement brand – it is a way of life that has stood the test of time. With a passion centered on health + wellbeing, Amway is the world’s largest direct selling company*. It spans six continents with a presence in 100+ countries and territories.
* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2023 data based on custom research conducted April – August 2023.
Farming for the Future
There’s a long history of farming innovation at Nutrilite. It started when my father, Carl F. Rehnborg, began growing alfalfa in the 1930s before we even knew to call it organic. He was looking for the purest, most nutritious botanicals, and he already knew that they needed to be grown sustainably and naturally, without any synthetic fertilizers or chemicals. That same belief continues to guide us today.